Dear guests, ladies and gentlemen, friends:
good morning guys!
Welcome everyone to Feicheng, the beautiful city of fat peaches, and thank you very much for coming to Shandong Aoshi Group Aoshi Clothing Co., Ltd. in your busy schedule, to gather together to discuss the development prospects and directions of "MTR clothing light customization" . Here, on behalf of Shandong Aoshi Group Aoshi Clothing Co., Ltd., I would like to extend my sincere greetings and warm welcome to all the guests and friends who came to the conference today! To care, help, support and loyalty to the cause of clothing customization Friends of development express my heartfelt gratitude and pay high respects!
 
·Corporate Overview—About Aoshi
Shandong Aoshi Garment Co., Ltd. was founded in 1956. It is the only garment enterprise in Shandong Province that has developed from the early days of liberation to the present. It is the pillar industry of Aoshi Group. It is mainly engaged in the research and development, production and sales of clothing. It has more than 1,200 employees. It has six branches, including Aoshi Apparel, Aoshi Technology, Aoshi International, Aoshi Sailor, Aoshi Ouyali, and Likang Medical Technology. It is the largest garment manufacturer in southwestern Shandong with an annual production of 120 kinds of garments. Ten thousand kits, sales revenue of 630 million yuan, one of the top 100 nationwide. The company has successively won many honorary titles such as "Taian Mayor Quality Award", "Shandong Time-honored Brand", "Shandong Famous Brand", "China Well-known Trademark", and its leading products include suits, coats, national clothes, jackets, women's clothing, children's clothing, shirts and All categories of woven garments. Since its establishment, the company has been committed to the development and production of clothing, adhering to the development concept of "professional people do professional things", and adhering to the development strategy of "establishing the enterprise by quality and prospering the industry by quality", which has won the recognition and trust of customers. Established a good reputation in the market.
The new development period will be the golden period for the development of customized stores. Because of the development of the times and the change of consumption concepts, people are gradually changing from the same product consumption to personalized consumption, from the original batch tracking to personalized demand, and the consumption level is also Great changes have taken place, and our customized stores are very suitable for this change. But in this situation, why have many customized stores not developed? The reason is that we have not formed an industrial chain, no standardized supply channels, each link is working alone, and there is no basic scale. In view of this, we proudly adjust the development strategy and direction in time according to market demand, based on the new stage of enterprise transformation and upgrading, to upgrade management, service upgrade, industry upgrade, follow the trend of the generation, and upgrade consumption, style innovation, personalized customization, and quality. Upgrading to keep up with the development of the times, with the goal of "clothing customization leading the development and quality production towards high-end", vigorously promoting the research and development and production of customized clothing products, and accelerating the development of the enterprise. At the same time, it has successively hired a big name in the apparel industry, Comrade Qian Zhong, as the executive president, responsible for the company's technical transformation, quality control, transformation and upgrading, and other overall management work to ensure the rapid transformation and development of the company; Comrade Lu Xiang was hired as the technical director. Responsible for product research and development, process improvement, product upgrade, promoted industrial upgrading and quality improvement; hired Comrade Liu Huilong as the system director, improved the MTM customization system, and a group of outstanding clothing professional and technical personnel such as Zou Hongbo and Zhuang Chunhua. The clothing customization production platform provides a reliable guarantee for technology research and development, quality improvement, process innovation, consumption upgrades, and personalized customization, and realizes the transformation and upgrading of enterprises, laying a solid foundation for better serving customers and serving stores.
At present, in order to better serve consumption and meet customer needs, the company continues to increase the intelligent transformation of the factory. It has established strategic partnerships with Huawei and Beijing Anton Technology Co., Ltd., and has successively improved the MTM database technically. Achieved "one person, one order" rapid plate making, and a new automatic intelligent cutting bed was implemented to realize the rapid cutting of single quantity and single cutting; the intelligent hanging system was improved to form a "single piece flow" in production, and the entire production station All are calculated in seconds to ensure fast shipments, and the integration and intercommunication of the MES system and the ERP system are used throughout the production process to realize remote and visual control of the entire production process anytime, anywhere; adjustment and improvement of the production process, Promote the re-engineering of the technological process, so that all Aoshi products are produced according to the semi-linen lining process, and high-end products are produced according to the full-linen lining process. The product value is enhanced with high quality, and intelligent equipment, process automation, lean production and high-end products have been realized. , Management modernization.

·Building a channel ecological chain to facilitate new development of customization
New stage, new change, new upgrade. In order to better adapt to the development of the new era, Aoshi adjusted its business philosophy in time, insisted on "transition from a production-oriented enterprise to a service-oriented enterprise", and served stores and consumers with the concept of "integrity management and sincere service", especially in customized stores In terms of development, we are anxious about what we want to customize stores, and what we want to think about customized stores. After understanding the bottleneck of the development of customized stores, we adjust the development strategy based on the actual situation of the company to form an operation of "pull small group order production with clothing customization" The model enables customized stores to use customized contacts to drive the small group orders market while ensuring the development of customized products, ensuring that customized stores can not only support the development of customized products, but also sell with small group orders, win profits, and ensure the health and safety of customized stores. Stable and sustainable development.
The reason why Aoshi is able to make timely adjustments and make this guarantee is because the company has 16 production lines, which can adjust production capacity in time according to the number of orders. Our advantages: one is the platform, the other is people, and it is Employees with decades of work experience. Today, before the opening, we let customers experience "quick response". The reason why we have this confidence is that in view of the above two advantages, we also hired technical experts with decades of clothing experience and fully automatic Intelligent hanging system, we can do it. After the customer arrives at the company in the morning, after three hours of business negotiation, when they leave the company, they can wear a set of customized clothing of their own choice of fabrics, crafts and styles. This is us. "Audience Speed".
Today, we are here to hold the "MTR Light Customization New Product Launch Conference" to better serve customers, with the best quality, the most favorable price, and the fastest delivery time to meet customer needs and solve them thoroughly. In the unilateral pain points of customization and small groups, to achieve fast, high-quality, and win-win results. Therefore, we use the Aoshi production base as a platform to gather talents from all over the world and seek common development. We will run through upstream surface accessories suppliers and downstream store sellers to form an integrated and shared industrial chain, build a brand-new channel ecological chain, and form partners. , To achieve a new pattern of industrial cross-border integration and agglomeration development, and to serve our consumers in the form of blockchain. On the basis of building a century-old customized store, it truly realizes a century of proud decoration.
As a professional clothing manufacturer, while realizing its own development, Aoshi is more willing to develop together with everyone present for mutual benefit and mutual benefit. It will open the factory and strengthen the cooperation with fabric manufacturers and customized stores in the form of a shareholding system. A community of interests is formed. Everyone can join Aoshi in the form of a shareholding. Customers who invest in shares can participate in the management of the company and have the rights and treatment of shareholders. A multilateral development model of "suppliers, factories, and stores" will be formed, and professional production will be available. The factory with strength and technology and the store with professional service level are integrated, and truly form professional people to do professional things, so that the enterprise and store form a development community of "interconnection, win-win, mutual benefit, and sharing".
In the past three years of transformation, Aoshi has established a long-term cooperative relationship with hundreds of customized stores. Some customers have also joined Aoshi as shareholders of Aoshi in the form of shareholding. This is what we have created "group development, sharing and win-win" , Grow together" proud ornamental pattern.
Today, the key to the "light customization" we mentioned is to open up the industrial chain and form a community. As we all know, the most urgent need of today’s enterprises is to integrate, integrate the industrial chain, and link up and down to achieve a win-win situation. "Only with eternal interests, there are eternal friends." This is an iron law. Whoever integrates according to this law can stand. In an invincible place, whoever will advance with the times. Therefore, we must understand that the times are changing, we must change our thinking and innovative consciousness, understand that the era of fighting alone has passed, and the future is unity and cooperation, sharing and win-win.

·Service creates value, integrity wins the future
We believe that "light customization" will surely become the most eye-catching consumption pattern in future consumption upgrades, which can meet higher differentiated, diversified, and personalized consumer needs. We proudly will continue to explore new personalized customization models. , In accordance with the strategy of "clothing customization + quality production", create advanced pure manual customization, deepen the development of enterprises to high-end, promote industrial transformation and upgrading, enhance innovation and development capabilities, achieve service upgrades, quality upgrades, technology upgrades, and kinetic energy upgrades, continue to cooperate with Many customized colleagues sincerely cooperate, work together for a win-win situation, customize the future, and strive to achieve:
1. Integrity management and sincere service. At present, the market is gradually gathering companies that emphasize integrity, service, and keep promises. As a manufacturing company, we must change our operating model with a sense of service, serve the market, serve stores, and serve consumers. We firmly believe that there is no wrong customer. "Only inadequate service", the company’s customer service planning department will further strengthen the sense of service and create a “shop small two” service concept, actively docking with each store, strengthening communication, timely feedback, and careful arrangements to ensure that customized products are delivered within five days , Small group orders are delivered within ten days, and the company’s reputation is improved with service upgrades.
2. Adhere to the development model of "establishing an enterprise based on quality and developing a business based on quality" unshakable. Quality is the life of an enterprise. Only quality first and quality-oriented can win the market and win the future. 2021 is the opening year of the country’s "14th Five-Year Plan" and the beginning of the new century. Social development is bound to enter a new era. We will also determine this year as the company’s "quality and efficiency improvement year". "Strictly control quality, improve quality, and improve grades" run through the work, "customer satisfaction" runs through the entire process of quality management, put into action with the spirit of craftsmanship, and require all orders within the company, all according to the half hemp The lining process is produced, and the high-end products must be produced by the whole linen lining process. The improvement of quality and process improvement has become the conscious action of each employee, and the foundation of development is built with quality upgrades.
3. MTR light customized products launched by Aoshi are based on decades of experience accumulation and data analysis of our technicians, based on market fashion and consumer comfort, choose popular fabrics, design and produce parts in advance For semi-finished products, after the customer places an order, according to the customer’s unique fashion taste, differentiated changes in parts or details, which greatly saves the production cycle, and more effectively and powerfully ensures the five-day delivery of customized products. The group order is delivered within ten days, and some tooling stocks are available for quick selection. The "Aoshi Mode" is used to create "Aoshi Speed" to further ensure product delivery time, improve customer satisfaction, and attract more customers to the store .
 
In the future development, with the strong support and help of all friends, we will humbly listen to the guidance of the guests, continuously optimize the product structure, promote the implementation of the "clothing customization + quality production" strategy, create a special section of customized clothing production, and strive to improve Product quality, to achieve high-quality development of the enterprise, and further provide you with better services and better products, in return for everyone's support and love to Aoshi.
 
Today we use our wisdom and perseverance to create the historic development of Aoshi. Tomorrow we will use sincere service and unchanging commitment to ensure that customized stores achieve profit growth and new breakthroughs in career development. Here, I sincerely hope that all colleagues and friends sitting here will continue to care and support the development of Aoshi, and provide more valuable suggestions and opinions for the development of Aoshi, so as to promote our service upgrade, quality improvement, work progress, and cooperation. , And take this press conference as an opportunity to build a platform for sincere cooperation, joint promotion, and joint entrepreneurship, forming a family, riding on the same boat, and developing together, using our whole-hearted service, with the feeling of "hospitable Shandong people" , To meet the needs of consumers, and use our sincerity to win the end of the customized business.
 
Finally, I wish this conference a complete success! I wish all guests and friends present good health and all the best! All wishes come true! Triumphant return!